About Us
People run for different reasons. For us running is about the journey, enjoying the moment of the run itself, finding new paths, new places and new experiences. The outdoors we love to run in needs to be there for future generations to explore.
We think of our business in a similar way.
For us, making running clothing means considering everything involved in making your t-shirt. From the yarn to make the fabric to the packaging, we aim to be as forward-thinking and sustainable as possible.
MOKIMOR
[moh-key-mor]
- Combination of old English term MOKEY or MOKY for dark, cloudy, drizzling weather followed by the chiefly British word MOOR for open, rolling land.
- Basically a word to describe running in sunny old Blighty.


Our Story
Our story is a simple one.
We were frustrated with the disconnect between the clothing we wear and the outdoors that we love to explore and exercise in. We all want to enjoy beautiful paths, forests and coastlines, but what we wear too often promotes the opposite.
Manufacturing of clothing is one of the most polluting industries on the planet. It doesn't have to be.
By harnessing new technologies and applying a different business model, we set out to create running clothing that combined performance and comfort with ethical and sustianable manufacturing. By committing to help reforest the world with every item we sold, we could help to offset some of the damage done to the planet.
We’re proud of the journey we are on. Follow our progress, help shape our journey and spread the word. See the bottom of our page for newsletter sign up, social media details and contact links.
↓ Find out more ↓
MOKI MOR-TREES PROJECT
TEES FOR TREES
We believe in using business for good
We plant 10 trees for every tee we sell.
This isn't just positive for the climate, it also provides good jobs for local communities where we plant.
Find out more
This isn't just positive for the climate, it also provides good jobs for local communities where we plant.
MANUFACTURING
HOW DO WE MAKE YOUR CLOTHES?
We love making run kit right
Designed in the UK.
Made in Portugal from innovative Italian fabric.
Worn wherever you run.
Find out more
Made in Portugal from innovative Italian fabric.
Worn wherever you run.
SUSTAINABILITY
LOVING THE PLANET WE RUN ON
Run with minimal footprints
We aim to make the most effective and sustainable sportswear we can.
We put people and planet at the heart of everything we do.
Find out more
We put people and planet at the heart of everything we do.
MOKI MOR-TREES PROJECT
TEES FOR TREES
We believe in using business for good
We plant 10 trees for every tee we sell.
This isn't just positive for the climate, it also provides good jobs for local communities where we plant.
Find out more
This isn't just positive for the climate, it also provides good jobs for local communities where we plant.
MANUFACTURING
HOW DO WE MAKE YOUR CLOTHES?
We love making run kit right
Designed in the UK.
Made in Portugal from innovative Italian fabric.
Worn wherever you run.
Find out more
Made in Portugal from innovative Italian fabric.
Worn wherever you run.
SUSTAINABILITY
LOVING THE PLANET WE RUN ON
Run with minimal footprints
We aim to make the most effective and sustainable sportswear we can.
We put people and planet at the heart of everything we do.
Find out more
We put people and planet at the heart of everything we do.